Many varieties of Traffic Exchanges are on the market with new ones being created on a regular basis. The two most popular are "Hit Exchanges" and "Safelists."
A "Hit Exchange" allows you to submit your website and then browse (surf) through other websites to earn credits so other members will view your website.
A "Safelist" is simply another type of traffic exchange. Rather than surfing a manual hit exchange, you are exchanging emails. It is safe from spam because all who are on the list have agreed to receive your emails.
The purpose of a Hit Exchange and Safelist are the same: to exchange traffic. "You look at my site, I look at yours."
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